Now that you have successfully completed the accreditation process, it’s time to share the good news with others! Publicizing your organization’s AAAHC accreditation is a great way to boost community awareness of your services, and demonstrate your commitment to high quality care for your patients. The following are some ways to help others understand your achievement and its meaning:
Activity 1 – Notify the Press
Prepare a professional news release on your organization’s letterhead to announce your accreditation to local newspapers, radio and television stations. Use the guidelines on preparing a professional news release and the sample news release to announce that your organization has achieved AAAHC accreditation. Consider adding personalized quotes from your medical and administrative staff, and include information about your organization’s history within the community.
Activity 2 – Display your Accreditation Certificate
Hold an official ceremony to celebrate the “unveiling” of your framed accreditation certificate. Invite patients, community and business leaders, and colleagues to attend. Take time to share the meaning of the certificate with attendees through presentations by key staff and medical providers. Combine the event with other programs such as a tour of your facility, health related workshops, screenings, or other awareness programs.
Activity 3 – Use Educational Literature
The Accreditation Association has created specialized literature to assist you in educating your patients and community about the value of accreditation. You’ve made an excellent choice and Questions and Answers about the Accreditation Association for Ambulatory Health Care are two brochures (also available in Spanish) that provide information about AAAHC and the importance of accreditation for a general audience.
Either of these pieces is appropriate to include with mailings, billing statements, or informational packets. They can be placed in your reception areas, and distributed at health fairs or other public events in which your organization participates.
Activity 4 – Use the Accreditation Association Logo
As an accredited organization, you are entitled to use the Accreditation Association logo on your marketing materials. The logo is available in an electronic format and it is included via the link to the marketing kit that you receive with your suvey report. If you have additional questions regarding the use of this logo, please contact Marketing and Communications at 847.853.6060.
Activity 5 – Notify your Colleagues
Accreditation is a process that is important to your organization. By communicating your dedication to quality health care, you will serve as a leader to those around you who are just beginning to explore the benefits of accreditation through AAAHC. Share the news of your accomplishment with your friends and colleagues by writing a personalized letter. A sample letter is provided in this packet and is also available for download. This sample announcement letter can be modified as needed.