Continue the ovations with the AAAHC Marketing Kit
Ambulatory health care organizations awarded accreditation or certification by AAAHC take pride in their achievement. Communicating the meaning and significance of accreditation or certification to your most valuable contacts demonstrates a commitment to providing high-quality health care.
AAAHC provides the following recommendations:
- Prepare a professional news release on your organization’s letterhead to announce your accreditation to local newspapers, radio, and television stations.
- Use the guidelines below to help prepare a professional news release, and announce that your organization achieved AAAHC accreditation.
- Consider adding personalized quotes from your medical and administrative staff and include information about your organization’s history within the community.
- Display your accreditation certificate.
- Hold an official ceremony to celebrate the unveiling of your framed accreditation certificate. Invite patients, community and business leaders, and colleagues to attend.
- Take time to share the meaning of the certificate with attendees through presentations by key staff and medical providers. Combine the event with other programs such as a tour of your facility, health related workshops, screenings, or other awareness programs.
- Use the AAAHC logo.
- As an accredited organization, you are entitled to use the AAAHC logo on your marketing materials. The logo is available in an electronic format (see below).
- Notify your colleagues about the importance of the accreditation process.
- By communicating your dedication to quality health care, you will serve as a leader to those around you who are just beginning to explore the benefits of accreditation through AAAHC. Share the news of your accomplishment with your friends and colleagues by writing a personalized letter.
As health care costs rise and quality of care increasingly becomes a public and professional concern, it is important to provide information to patients that will be useful in their selection of appropriate and cost-effective health care services.
AAAHC sends a package to each organization that achieves accreditation or certification to celebrate this impressive milestone. The package includes:
- One complimentary 12” x 16” certificate, ready for you to frame and display at your organization. Hold an official ceremony to commemorate the unveiling of your framed certificate. Invite patients, community and business leaders, and colleagues to attend. Take time to share the meaning of the certificate with attendees through presentations by key staff and medical providers. Combine the event with other programs such as a tour of your facility, health related workshops, screenings, or other awareness programs.
- Two complimentary window clings that will look great on your facility’s doors or windows.*
Access certificate resources
Have questions about your certificates? Click here to access FAQs
- Order additional Certificates of Accreditation or Certification here
As you celebrate this milestone, we encourage you to share your achievement with your community.
View and download logos and logo usage guidelines, a sample news release, and other documents to help you announce and market your AAAHC Accreditation to patients, staff, stakeholders, and your local health care community.
Sample news releases and announcement letters offer templates for your own personalized marketing campaign. Personalize them for your own organization’s letterhead. Send the press release to your local media. The announcement letter is suited to third-party payers, business and community leaders and contacts, local government agencies, local medical societies, professional organizations and patients.
These documents are intended to act as guidelines for organizations to use when customizing their approach. Tailoring marketing activities and materials to meet your organization’s specific needs will greatly enhance their effectiveness.
Sample news releases and instructions
- Prepare your news release
- Download a sample Accreditation news release
- Download a sample Certification news release
Sample announcement letters
- Download a sample Accreditation announcement letter
- Download a sample Certification announcement letter
AAAHC accreditation and certification logos are available in the categories below. Files are suitable for general use and printing.
*Excludes Patient-Centered Medical Home Certification
